Audi always sets our pulses racing with expectations before all their new launches. Months before the actual launch of the Audi A1, the beautiful supermini, the company had started feeding the press with bits and pieces of information as to what this small car would look like. This was done through a series of uniquely planned marketing and promotional events. All this made us wait with bated breath as we expected the new supermini to bring forth a revolution in the automotive market.
Though the marketing department of the company left no stone unturned in the pre-launch activities, when the vehicle actually arrived, one did feel a little let down. To us, the vehicle arrived wi... |
