The Evoque, from Range Rover, is the smallest ever mini-SUV from the stables of the company. It has been launched targeting the X1 from BMW and Audi’s Q3. The makers expect that nine out of ten Evoque buyers will be first-time purchasers of this brand, who are younger and more urban. A sizeable growth in female customers is also on the cards.
These new owners will fall in love with the Evoque not only for its 67 year old traditions but also for its dynamic new looks.