The Skoda first became popular in India with its Skoda Octavia and Skoda Laura models. Both the models exuded quality and safety, and they are still considered as the best cars in terms of handling on Indian roads. The Skoda Fabia was introduced in 2008. This model was the first hatchback introduced by the manufacturer in India. During the time of its release it did not meet the expected sales, as it was considered quite pricy for a hatchback model.
In order to bring down the price, especially with increasing competition in the market from newer entrants and established ones alike, Skoda decided to go in for at least 40% localisation. This not only brought down its selling price, but also ...