Fiat was founded by Giovanni Agnelli, who was born in Turin, Italy on 11th July, 1899. Fiat is one of the grandest and earliest names in the auto industry, dating from establishment of Fabbrica Italiana Automobili Torino (Fiat). While the Global Auto Manufacturer is going under pressure because of fast demand, Fiat is struggling in order to defend its position and therefore is planning to increase their volume in order to gain more popularity.
Fiat is not yet globally recognised and thus they have lost trail some where to stand in the competitive world. Fiat is spread in South America and Europe, as represented by 2012 surveys with 33 percent. This showed that globally Fiat is not available in car vehicles market and in rest of the world the manufacturer in basically absent.
The competitive position of Fiat is worse, as per the accessible data from surveys. In Europe, the market of Fiat Group came down by 7.6 percent in 2012 and thus it is projected that it will come down further in 2011. The main reason behind this is the dominating shares from Italian manufacture that shares good position in the European market. Fiat is making a new appearance in the North American market, but they need to comeback with exclusive models else will be out of the market soon. Fiat is planning to operate majorly in Asia focusing more on Indian market. Plans are double in next year by tuning Lancia and Alfa from 1, 00,000 to 4, 00, 000.
As of 2009, Fiat Group was one of the best sellers in Italian industries and world’s ninth largest carmaker. They also have factories in Poland and Argentina. Besides this, Fiat has joint venture operation in France, Italy, India, Turkey, China, Pakistan, Russia and Serbia. At present, Fiat 500 is one of the best seller cars by the manufacturer.
1899: Fiat was founded in Turin, Italy by Giovanni Agnelli and elite Business people.
1906: The maker got incorporated as “Societo Anonima Fabbrica Italiana di Automobili.
1908: First Aircraft engine manufactured.
1909: Fiat’s first U.S. site was inaugurated at Poughkeepsie, New York.
1914: First trucks for freight haulage by Fiat.
1914: First airplane enters.
1917: Fiat started production of railroad and steel manufacturing industries.
1919: The “Earth Machini”- First wheeled tractor by Fiat.
1922: Fiat produced world’s first electric diesel locomotive. Also, Lingotto Project started as the first manufacturing plant entirely designed for mass production and as the largest automotive complex in Europe.
1927: The Industrial Fiduciary Institute, a holding company was formed.
1953: First Italian diesel vehicle enters the market called Fiat 1400.
1965: The group signs an agreement with Soviet Untion in order to construct an automotive complex in Togliattigrad.
1969: Fiat acquires Lancia and Ferrari
1976: Fiat Group’s first Brazilian plant goes operational and thus Libya acquires 10 percent interest in order to arrange the Colonel Khadafi.
1983: Fiat introduces the innovative “Uno”.
1986: Fiat group acquires Alfa Romeo.
1991: Fiat group acquires New Holland.
1993: Fiat group acquires Maserati and later introduces the Punto.
1999: Fiat group develops Case Corporation and New Holland in order to expand their agricultural business.
2000: Alstom owned its railroad activities.
2001: Global Value was launched with a joint venture IBM in order to manage software applications and technological infrastructure.
2003: After half a century, Giovanni Agnelli dies and Umberto (his brother) takes over as Chairman. Besides these, Fiat invents new SDE and the MultiJet Technology was produced, considered as one of the smallest direct injection diesel engines. Also, flexfuel technology was introduced in Brazil that enables ethanol and gasoline fuels to be mixed in same tank.
2004: Umberto Agnelli died and the Group appointed new leaders- Luca Cordero di Montezemolo as Chairman, John Elkann as Vice Chairman and Sergio Marchionne as Chief Executive Officer. Also, “Panda” won as Car of the Year award.
2005: Fiat was awarded as the “Engine of the Year” in 16v 1.3 MultiJet engines. Also, FPT Powertrain technologies were established.
2006: TetraFuel system was launched as the alternative fuels.
2007: In January, Fiat introduced the new Bravo. In March, Abarth was relaunched as the new interpretation of the Grande Punto, which was considered as the most prestigious sports car. The all new Fiat 500 enter the market and was huge success on the roads.
2008: The 500 Abarth, the Alfa 8C Spider, the Fiorino and the new Lancia Delta were introduced for the first time at the Geneva Motor Show. After few months, Fiat introduced “free space” Qubo and the Grande Punt Natural Power.
2009: Global strategic alliance was sign in between the Fiat Group and Chrysler Group LLC. Also, in the same year FPT launched Multi Air as well as the MultiJet II, a total new revolutionary hydraulic electro valve control system.
2010: John Elkann was appointed as the Chairman of Fiat. The Fiat group launched two essential innovations, the TCT (Twin Clutch Transmission) technology and TwinAir, the world’s first high tech two cylinder engine. In April, the Alfa Romeo Giulietta and the 5,00,000th unit of new 500 rolls were in the production line.
2011: Fiat underwent new structure consisting Maserati, Ferrari, FGA, Magneti Marelli, Fiat Powertrain Technologies, Comau and Teksid.