Jaguar Today –
Jaguar Cars Ltd is a prominent British luxurious automaker, with headquarters situated in Whitley, England. It now is completely owned subsidiary of the Indian company, Tata Motors Ltd and is operated as the part of Jaguar Land Rover business. Nowadays, cars of this brand are designed in engineering centers of Jaguar Land Rover at its Gaydon Site, Warwickshire and at the Whitley plant, Coventry.
Some models are also produced at the Castle Browmich plant which is located near Birmingham. Earlier, some Jaguar models were seen in various media profile such as in the long-running English television series which was based on the Colin Dexter’s novel. Ratan Tata is the chairman and Dr. Ralf Speth is the CEO of Jaguar while Adrian Hallmark is the global brand director.
The Jaguar C and D type, Jaguar lightweight E-Type, Jaguar XJR and XJR-9, and XJR-15 are some of the distinguished sports cars from the history of this automaker. The Jaguar AJ-V8, AJ-V6, and AJD-V6 are some of the current engines of this brand which are available in automobile market. Currently, this company is employing approximately 10,000 people.
Jaguar History –
In 1922, Jaguar was established by Sir William Lyons as the Swallow Sidecar Company and earlier this firm use to manufacture motorcycle sidecars.
In 1931, the company joined with nearby chassis builder Motor Company for production of the SS1 model.
In 1935, the Jaguar SS model first appeared on the 2.5-liter saloon.
In 1937, the 3-1/2 ltr saloon model was introduced under Jaguar.
From 1945, SS Cars became the Jaguar Cars Ltd.
In 1948, Jaguar launched the XK120 sports car and production of 3-1/2-liter saloon model was dropped down.
In 1950, Jaguar purchased the Daimler factory.
In 1951, Jaguar unveiled the C-Type model. Jaguar won the Le Mans 24 Hours Race. The automobile manufacturer rented Browns Lane from the Daimler Motor Company Ltd, and on that very year the large Mark VII model and the C-Type models were introduced under Jaguar.
In 1953, the drop-head coupe, XK 120 model was introduced and the automaker won the Le Mans 24 hours race second time in its history. In the same year production of Jaguar C-Type car was cut down.
In 1954, Jaguar launched the D-Type model. The company also unveiled the new models of the XK140 and the XK150 sports car. The first model of D-Type car was driven to France from England for testing at Le Mans.
In 1955, Mark 1 small saloon car was the first unibody vehicle from Jaguar which was available with the short-stroke 2.4 ltr engine.
In 1956, the company unveiled the XKSS car. The Mark VII model won the Monte Carlo Rally. In this year, Jaguar unveiled the new Mark VIII model.
From 1957, manufacturing of the D-type car was stopped.
In 1958, the Mark IX car was introduced under this famous automobile brand.
In 1959, the Mark 1 saloon car was available with the wider windows and upgraded larger engine and this new car was launched as the Mark 2.
In 1961, the MKX model was introduced with 3.8 ltr engine variant. The automaker launched the E-Type model and also set the motoring industry alight. Jaguar bought Guy Motors in this very same year.
In 1963, this company bought Coventry –Climax who was the well known manufacturer of forklifts and race engines.
In 1964, the MKX model was launched with the 4.2-liter engine under Jaguar brand.
In 1966, Jaguar introduced the 420G model and production of this car was stopped in 1970. In the same year the name of Mark X model was dropped and it became the 420G car. Jaguar purchased the Daimler. In this year, Jaguar officially declared that company would merge with British Motor Corporation.
From 1967, the name of Mark 2 model was stopped as this small saloon became the new 240/340 range.
In 1968, the company merged with the British Motor Corporation. From the year 1968, production of the S-Type model was knocked off. Jaguar was merged to establish the BMLC.
In 1970, the Daimler and Jaguar marques established part of specialist car division of BL. Earlier on that very year, Lofty England showed his interest in becoming the new CEO of Jaguar.
In 1971, the new V12 Series 3 E-Type model was launched under this brand.
In 1972, Jaguar introduced the new 12-cylidner engine in its XJ model. In this very same year, William Lyons was retired.
In 1973, the XJ6 Series 2 car was unveiled under Jaguar.
In 1974, the XJ12 Series 2 model was launched.
In 1975, the government took control under the new name, Leyland cars as Jaguar was close due to bankruptcy. This company also introduced the XJ 6/12 model.
In 1979, Jaguar was launched the new coupe, XJ6 Series 3 model.
In 1984, the automaker entered the London stock exchange. From this year, Jaguar was drifted off as an individual company on the stock market.
In 1985, William Lyons died.
From 1987, team Jaguar started winning continuously in the races of European sports car.
In 1988, the company launched the new Jaguar XJR-9 car.
In 1989, Jaguar was purchased by Ford.
On 28th February, 1990, listing of Jaguar was removed from the London stock exchange. In the same year, the automaker was launched the XJR-15 model.
In 1992, the twin-turbo mid-engined XJ220 car was launched.
In 1995, the automaker started manufacturing models of R car. This year, the company also unveiled the first model of XJR car.
In 1997, Jaguar launched the first generation of XKR model.
In 1999, this automaker became a part of Premier Automobile Group of Ford with the Volvo cars, Aston Martin, and from 2000, Land Rover. The new S-Type model was launched under this brand. Ford declared that Jaguar would be the Corporation’s Formula One Entry.
In 2001, the X-Type model was introduced by Jaguar.
In 2003, the third generation of XJ model was available in showrooms and it also launched the R-D6 model.
From 2004, this brand has not had an official presence in motor sports. Jaguar unveiled the new Concept Eight model
In 2006, the luxurious grand Tourer, XK model was introduced under this brand.
On 11th June 2007, Ford declared its plan to sell Jaguar. In this year, the C-XF model was introduced under Jaguar.
On 26th March 2008, Ford declared that it had agreed to sell Jaguar to Tata Motors India. In the month of June, Jaguar was sold to Tata and this deal was completed at a cost of £1.7 billion. In this very same year, the Jaguar XF model, mid-size executive car was launched and this car achieved the ‘Executive Car of the Year’ and ‘Car of the Year’ awards.
The production of S – Type model was stopped. On 20th August, the XF model of Jaguar has been voted as ‘Car of the Year’ award at the famous 2008 Auto Express. In the month of November, Jaguar was positioned at the first place in sales satisfaction index of J.D. Power & Associates 2008.
In 2009, this automobile brand responded first time to the criticism with the launch of the XJ’s fourth generation. Ian Callum, design director of Jaguar has awarded the inaugural ‘Person of the Year’ award at the famous 2009 Auto Express Awards. In this very same year, the Jaguar XF model has achieved the Best Executive Car at the Fleet World Honors 2009.
In 2010, this company launched the new Jaguar C-X75 model.