Nissan Motors Company Ltd is a multinational automaker, located in Japan. The company was founded by Kenjiro Den, Meitaro Tajeuchi, Rokuro Aoyama and Yoshisuke Aikawa on 26th December, 1933. Nissan is a prominent name for crafting vehicles that are widely focused on superior performance and edgy styling. The company’s lineup of vehicles includes family sedans, sporty coupes, SUVs, trucks and even minivans. The Japanese manufacturer rocks the automotive industry by introducing best models with wide range of types and styles. Formerly it was under the “Datsun” brand name and was one of the largest car automaker across the globe.
As of 2011, the Nissan Motors is located in Nishi-Ku, Yokohama. The current market of Nissan shares with Toyota and Honda, in which Nissan holds 15% shares (as of 2008). In the home market, Nissan automaker ranks in 3rd position as the manufacturer of cars, along with Honda as the second with small margin and Toyota dominating the first position. The American auto sales are steadily increasing and thus dominate Asian market in huge amount. Besides normal range of cars, Nissan also produces good collection in luxury sedan such as Infiniti. The configuration of V6 engine is considered as the World’s Best Engines continuously from 14 straight years.
The global sales figures of Nissan increased to 40, 80,500 in 2010 from 33, 58,413 in 2009. The Production output of Nissan is 40, 80,588 with a revenue of $80.92 billion, operating income of $3.35 billion and Net Income of $460 million. The Autech, Nissan Marine and Nissan Forklift are the subsidiaries, whereas the Infiniti Performance Line, NISMO and Infiniti are the divisions of Nissan Motors.
Nissan Division: Nissan Versa, Nissan Sentra, Nissan Cube, Nissan Altima, Nissan Maxima, Nissan LEAF, Nissan 370Z and GT-R.
Infiniti Division: Nissan G Sedan, Nissan G Coupe, Nissan M, Nissan QX56, Nissan EX and Nissan FX.
Nissan Trucks: Nissan Frontier, Nissan Titan, Nissan Xterra, Nissan Pathfinder, Nissan Armada, Nissan Juke, Nissan Rogue, Nissan Murango and Nissan Quest.
On 20th May, 2011 Nissan Motor Co. Ltd and Mitsubishi Motors Corporation announced signed contract for joint venture for its establishment of new minicar business for the Japanese market. This establishment is an agreement that was signed in 2010, December in order to expand scope in the competitive world. The two companies are going to strengthen the business in minicar production with the new joint venture.
On 22nd May, 2011 Nissan GT-R once again takes Successive SUPER GT Victory. On 25th May, 2011 Nissan LEAF earns top safety ratings from the European New Car Assessment Programme. Nissan was awarded as 100% electric Nissan LEAF for car safety followed by independent performance under the crash tests. It has also earned five start ratings for the zero emission vehicles and is the first electric vehicle who has achieved distinction.
Nissan Motors History-
The beginning of Nissan Motors starts from the name Datsun in 1914 and again was renamed to Kwaishinsha Motorcar Co in 1918 and in 1925 as DAT Motorcar Co. The DAT Motors built outstanding trucks along with DAT passenger cars. At that time there was vast majority in trucks and hence introduction of DAT trucks were enter in the military market. In 1920s, Japan was the 2nd most successful truck maker after Jitsuyo Motors. In 1926, DAT motors collaborated with Osaka based Jitsuyo Jidosha Co. Ltd in order to become the DAT Automobile Manufacturing Co. Ltd until 1932.
In 1931, DAT introduced a new smaller car called as “Datson”, later in 1933 the “son” was changed in to “sun”, as in Japanese son means “loss” and so the car again got new name as “Datsun”. Further in 1933, the Nissan Motors was Nipponized to Jidosha Seizo Co. Ltd and was again moved towards Yokohama. In 1928, Yoshisuke Aikawa hold a new company called Nippon Sangyo and thus “Nissan” was originated for stock market not as automobile manufacturer. During the Second World War, Nissan eventually took a huge leap by including 74 firms and become the 4th largest manufacturer. The first compact sized Datsun vehicle was introduced at Yokohama plant in April 1935. The cars were sold outstandingly in every part of Japan and in the same year were exported in Australia.
In 1945, Nissan Motors resumed production of trucks and Datsun passenger cars in 1947. In 1952, they tie up technically with the Austin Motor Co. Ltd in U.K and thus rolled out its first model in 1953. In 1958 they introduce two Datsun 210 cars who captured world championship. Deming Prize was first time awarded in 1960 to the Nissan automaker for its excellence engineering. Nissan was successfully putting huge efforts in order to grow the organisation so that they can achieve strong position in the market. The 1960 Cedric and 1959 Bluebird captivated the Japanese market outstandingly. There was rapid growth in the small car segment and thus company started focusing more on the small cars effectively. In 1966, the company merged with the Prince Motor Co. Ltd in addition to Gloria and Skyline models.
In 1971 Nissan Motors developed its all new, in fact the very first Experimental Safety Vehicle (ESV) and thus adopted various options in adopting various safety technologies for its new production of vehicles. For many years, Japan has lived with pride for excellence engineering in terms of achieving pioneer role in the field of advanced technology. Besides these Nissan has introduced several light weight components, sophisticated engines, high tensile steel sheet for body panels. Nissan has also captured good value in the production of industrial robots and CAD or CAM systems. In 1980s, Nissan introduced two strategic manufacturing namely, Nissan Motor Manufacturing Corp, U.S.A in 1980 and in 1984 as Nissan Motor Manufacturing (UK) Limited. As of 2011, Nissan is operating assembly and manufacturing plants in 17 countries across the world. In 2001, Nissan Motors initiated 180 target units in addition to the sale of 1 million cars. On 17th May, 2006, the Nissan released its 20 Atlas Hybrid trucks and Cabster hybrid truck as the 2006 Hannover Fair. In August 2009, the company’s head office was shifted from Tokyo to Yokohama.
On 2nd March, 2010 Nissan Motors announced the recall of 5, 40,000 vehicles in order to fix gas gauges and pedals. The brake pedal recall was affected among 1,79,000 vehicles in US and more than 26, 000 in Canada, Middle East, Russia and various other countries. In the period of 2008 -2010 several trucks were recalled including Nissan Titan pickup, Nissan Armada Sports Utility Vehicles, Infiniti QX56 and Nissan Quest minivans. Nissan recalled SUVs and trucks that included 2004-2006 Titans and Armadas, 2005-06 Pathefinders, Infiniti QX56s, Frontiers and Xterras in 2003 August and 2006 June. The recalls in the trucks and SUVs made the company enter in to more risk, but today they have good market in the competitive world.