Porsche Today –
Porsche Automobile Holding SE is generally pronounced as the Porsche SE which is a well known German based Holding company. Headquarters of this automaker are situated in Zuffenhausen and is acquired by the Porsche and Piech families.
Porsche Zwischenholding GmbH owns 50.1 per cent stake and Dr. Ing. h. c. F. Porsche AG is producing a wide range of SUVs and sports cars. Actually, Dr. Ing. h.c.F. Porsche AG is mainly creditworthy for the production of Porsche vehicles.
Currently, the company is manufacturing Boxster, Cayman, and 911 sports cars, the four-door, Panamera, and the Cayenne, SUV. Its Engineering Group provides consultancy services for several automakers, SEAT, Subaru, Yugo, Studebaker, Daewoo, and Audi. It is the most successful brand in the history of motorsport as Porsche noted over 28,000 victories.
Porsche History –
In 1900, this automaker presented the Lohner-Porsche electric vehicle at the World Fair, Paris.
In 1910, Ferdinand Porsche designed the touring Austro-Daimler car which scored a triple victory in the famous Prince Henry Trials.
In 1931, this company was established as a Dr. Ing. h.c.F. Porsche GmbH by Australian engineer, Ferdinand Porsche and the main office of this firm was located at Kronenstra.
In 1933, this automaker produces the Grand Prix racecar with the 16-cylinder engine.
In 1939, the first model of this company, the Porsche 64 was manufactured.
On 30 January 1951, Ferdinand Porsche died at age 76.
In 1952, this company constructed its new assembly plant.
In 1953, the Spyder 550 model of Porsche was introduced at the Paris Auto Show.
In 1954, the Speedster version was launched by Porsche.
In 1956, this company celebrated its 25th anniversary.
In 1962, the Porsche 804 won the French Grand Prix.
In 1964, the Porsche 911 was launched under this brand for motor-racing.
In 1965, production of the Porsche 356 model was dropped by this company. The Porsche 911 Targa was unveiled in this very same year.
In 1969, VW and Porsche collaborated to manufacture VW-Porsche 914 and 914-6 models.
During 1970, Porsche went through gas crisis.
In 1971, this company inaugurated its new development center in Weissach.
In 1972, the legal form of this automaker was altered to public limited company from limited partnership.
In 1973, Porsche won the Can-Am racing series.
In 1976, the Porsche 936 and 935 models won the Double World Championship in Make rankings and in Sports car.
In 1978, the Porsche 928 model was released.
In 1982, the 944 model was officially gone on sale.
In 1985, the supercar 959 model was introduced at the Frankfurt Auto Show.
In 1987, the 250,000th car of 911 model rolls off the line.
In 1988, Porsche launched its 911 Carrera 4 model.
In 1990, the memorandum of understanding to learn and benefit the Japanese lean manufacturing methods was issued by Porsche with Toyota.
In 1993, Ferdinand Piech was appointed as the new CEO and chairman of the Volkswagen AG.
In 1995, this automaker introduced the Porsche 911 GT2 model to compete in motorsport racing.
In 1997, the new generation of Porsche 911, ‘Evolution 911’ was launched under this brand.
In July 1996, Porsche manufactured its one millionth car.
In 2002, the Cayenne model was introduced under this brand.
During 2003, this automaker sold 30,028 units.
During 2004, Toyota was serving Porsche with hybrid technology. In this very same year, the 456-kilowatts Carrera GT model was launched under Porsche. In this year, this company sold 33,289 units. The new generation of the Boxster and the 911 were released.
In 2005, the stretched Piech and Porsche families operated all voting shares of Porsche AG. In the month of October, it declared that Porsche has 18.53 percent stake in Volkswagen AG. Annual sales of this automobile manufacturer was 33, 859 units. In late 2005, this company acquired an 18.65 percent stake in the VW Group.
In 2006, Porsche was awarded with the J.D Power and Associates award for its highest-ranked nameplate in the IQS of vehicle brands. In a May survey, it achieved the most prestigious brand of vehicle title by Luxury Institute, NY. During this year, this company produced 195 race car models exclusively for several international motor sports championships. This company sold 36,095 units in this same year. Till the month of June, stake of this automaker in VW Group had risen to 25.1 percent. Porsche introduced the Carrera, the Boxster, and the Cayman models.
In June 2007, Porsche SE was spun out of the Dr. Ing. h. c. F. Porsche AG and then, it became a holding automobile manufacturer because of its stake in Porsche Zwischenholding GmbH and Volkswagen AG. Porsche sold 36,680 units during this year. On 26th June, the Extraordinary General Meeting was held for shareholders of Porsche AG to discuss about the company structure. During this year, this automaker was employing 12,202 people. On 26th March, this company gained its holding of shares of VW AG to 30.9 percent. The Cayenne sports SUV was released under this company.
In 2008, this automaker sold 27, 717 units. Selling of Porsche vehicles noted a total of 98,652 units out of which 85,128 units internationally and 13,524 cars as domestic German sales. During the financial year 2007-08, this company manufactured 105,162 units. On 16 September 2008, it raised its stakes by another 4.89 percent. In October, Porsche declared that company wants to increase its stake in Volkswagen AG and on 3 March, this company was all set to gain a plurality stake in the Volkswagen AG.
In 2009, Porsche SE missed control Porsche Zwischenholding GmbH. In the month of August, VW AG and Porsche SE signed a deal that both these companies would combine in 2011, to establish an ‘Integrated Automobile Group’. During this year, more than 250,000 Cayenne models have been manufactured. For its top-ranked nameplate in its IQS of vehicle brands, this brand was achieved the J.D Power and Associates award. In this entire year, Porsche sold 19,696 units. The Panamera model was introduced under Porsche. On 23rd July, Porsche elected Michael Macht as the new CEO. Till 5 January, Porsche SE acquired 50.8 percent of VW Group.
In 2010, this automaker was awarded with the J.D Power and Associates award. The new Cayenne Hybrid model was launched under this brand and it declared the Concept 918 Spyder and the Panamera Hybrid featured the hybrid technology as well. The annual sales of this company were up to 25,320 units. In July, this company elected Matthias Muller as a new CEO.